Strategi Komunikasi Lingkungan Dalam Perspektif Komunikasi Penyiaran Islam

Abstract

This study discusses environmental communication strategies from the perspective of Islamic broadcasting communication. Environmental communication is a process of conveying information, education, and advocacy to increase awareness and community participation in preserving the environment. The Islamic perspective plays a crucial role in formulating environmental communication strategies based on Islamic values, with the aim of influencing the behavior of individuals and communities towards the environment. These communication strategies involve understanding Islamic values, composing messages in line with Islamic teachings, utilizing Islamic broadcasting media, engaging religious figures, conducting discussions and training based on Islam, and promoting sustainable behaviors. Evaluating the effectiveness of these strategies is a crucial stage to ensure the successful implementation of the communication strategies.